heh, isn't it ironic that they're trying to popularize a registered trademark as a common usage character? You'd think the Kleenex(R)TM and Xerox(R)TM lessons would be better understood by trademark holders these days. :D
BTW, most web applications that take user input and display it have sense enough to convert high-ascii to plain text, which is why the Urban Dictionary's entry on the irony mark is similarly mangled.
as a candidate for inclusion in Happy Fun Ball and forum emoticon functionality, though, it seems wildly appropriate
well, it might have been trademarked to protect it. Linux, for ex, is trademarked - so no one else can attempt to trademark/license it.
It was a sad day when someone tried to trademark "Let's get it on" - the judge who originated the catchphrase had to fight to get the trademark overturned/given to him.
Though I wish someone had trademarked the smileface - so I wouldnt have to see it all over Walmart...
I had assumed that that they were just embedding an image in any email that someone sent if they bought this, but it appears that it is an actual font glyph because they attempt to use it in their Youtube description.
They're using U+E001 ( in html) which won't render for the recipient unless they have sarcmark installed. I don't think their marketing department understands how their product works if they think that people watching their commercial will be able to see the mark rendered properly. The most surprising thing about this is that it's apparently more than a one person operation since whoever wrote the youtube description clearly isn't the person who designed the software.